Ember Stories — Content module
Ember Stories watches your business and drafts social posts, content plays, and campaign ideas — on your brand, in your voice, queued for your approval before anything goes live.
Every draft waits in your queue. Nothing posts until you approve it. · Included from $299/mo
How it works
Stories never posts autonomously. Every piece of content arrives in your Ember queue as a draft — you see it, approve or tweak it, and only then does it schedule or publish.
Ember notices the account's gone quiet, a seasonal moment is approaching, or a product needs a push. That's the trigger.
Stories drafts the post — copy, format, and channel — using your Business Brain: your products, tone, and brand. No blank pages.
The draft lands in your queue. Read it, tweak the copy, change the channel or time — or approve it in one tap.
Once you approve, Ember handles the rest — scheduling, publishing, and logging it. Your content stays consistent without you carrying it.
In the Console
Content plays land in the same approval queue as every other Ember action — channel picker, scheduled time, and a live preview all in one card. You approve; it posts.
Sample business: John's Cookie Company (demo)
Example content
The posts Stories drafts look like your business — because they are. It works from your colours, your products, and your voice.
Sample business: John's Cookie Company (demo) — warm cream and caramel are the bakery's brand colours, not Ember's
These four posts are a demo only — John's Cookie Company is a made-up Adelaide bakery used to illustrate what Ember Stories produces. Real clients' content uses their own brand, products, and audience language. Nothing in these images represents a real engagement.
What Stories drafts
Stories isn't a generic content generator. It works from your products, seasonal calendar, and audience signals — every draft is tied to a real business reason.
Product spotlights, seasonal promos, behind-the-scenes, and review highlights — drafted and queued on your cadence.
A product launch, a local event, a seasonal push — Stories drafts the content series, you approve each piece.
Happy customer? Stories drafts a shareable post from the review copy so social proof does double duty.
The content Ember drafts grows as it learns your business. New post types get added over time — and you stay in the approval seat, always.
The approval guarantee
Stories is draft-first by design — not as a setting you can turn off. Every piece of content lands in your queue before it touches your social channels. Approve it, tweak the copy, change the time, or skip it. You are always the last step.
This is the same loop as every other Ember action. One consistent queue. One consistent rule: you approve; Ember acts.
What if a draft's not right?
Edit it in the queue or skip it — nothing you didn't approve goes out. If the first batch doesn't sound like your business, we fix the Brain, not just the draft.
Get in touch and we'll show you the content play Ember would run first — on your data, before you commit to anything.
Free. Five minutes. No credit card.
